Big Studios Consider the Unthinkable: Home Viewing of Movies Two Weeks After They Hit Theaters

The Wrap reports:

Major Hollywood studios are considering offering movies to home viewers in as little as two weeks after they hit cinemas in the latest sign that major changes could be in store for the theatrical window.

Bloomberg, which first reported the news, cited studio insiders who said the films will be priced between $25 and $50 for home viewers, a figure TheWrap has also learned is accurate, based on early conversations — and a premium over both movie tickets and video-on-demand rates.

Warner Bros. boss Kevin Tsujihara hinted at changes in the windowing process at an investor conference in Arizona on Tuesday, saying the studio was working with cinema chains to change the windowing process — but was prepared to do something either way.

Time.